Why fit isn’t just about measurements — it’s about how you feel, intentionally
When you picture your ideal garment — the fit, the fabric, the feeling — you’re not just imagining clothes.
You’re imagining how you want to feel in them: at ease, confident, truly yourself.
But that kind of fit doesn’t come from measurements alone.
It starts with who’s guiding the process — and knowing how to achieve the right shape, drape, and feel from first idea to final fitting.
“Couture-trained Fiona”—the difference it means, to you
You may have seen the phrase
“couture-trained Fiona, founder of ZoZo Tailors Hoi An” in our content — and wondered what it means.
Here’s the short version: it’s not about showing off. It’s about trust — the kind that’s earned through experience and expertise.
Because when you’re choosing someone to guide you through a custom tailoring process and deliver your dream garments, it helps to know what kind of training and care they bring to the table.
In Fiona’s case, couture-trained simply means she’s learned and applied the specialist techniques used in high-end, made-to-measure garment construction.
These are the skills that help her interpret your ideas, advise on fit and fabric, and oversee the technical and aesthetic details that make a garment feel just right.
Why it feels different — and why that matters
Couture-trained: We use the phrase thoughtfully.
Fiona leads a small, collaborative team of tailoring artisans and works directly with clients throughout the process — from first ideas to final fittings. She brings her couture-level expertise to every client interaction.
And for those who wonder why our approach feels more intentional, more collaborative — and somehow just different — this is often part of the reason.
Because how you feel during the process shapes how the final garment turns out. And when that process feels calm, focused, and personal — the result tends to reflect it.
For many clients, that’s what makes the experience not just enjoyable, but truly memorable.
Fast turnaround, without rushing the process
Most garments are ready within 24
–28 hours, including fittings and adjustments — but nothing feels rushed.
The pace is calm. The focus is sharp.
Clients often tell us it’s one of the most satisfying parts of their trip.
Typically, clients receive their finished garments within 24-48 hours from the start of the process (your acceptance of the quote and payment of the deposit) — and that timeframe includes the final fitting on delivery which includes a personal quality check with you, from Fiona herself, to ensure a quality outcome.
No commissions. No pressure. Just honest, personal tailoring.
Because we don’t pay commissions to hotels or drivers,
you only pay for what you receive from our small, family-owned tailoring studio.
We just listen, measure, and make — calmly and collaboratively.
No pressure. No performance. Just the kind of tailoring that lets you feel like yourself — in clothes that fit beautifully and mean something to you.
Ready to begin?
You're always welcome to book a relaxed, no-pressure consultation with Fiona.
👉 https://www.zozotailors.com/contact-us
Author Note
This article was written by the ZoZo Tailors team, with insights from Fiona — couture-trained founder and bespoke and custom tailor based in Hoi An’s An Bang beachside area. Fiona has helped clients from around the world commission personally tailored garments that reflect not just their ideas — but their sense of self.